The best ambassadors of your organization are your employees. So it is vital to communicate your goals to them as well as to show how they contribute to your success. I’ve written numerous articles for company newsletters that focus on employees and business objectives. I can work with you to develop stories, whether written or video, that will make your employees feel like the stars they are in your organization.
You’ve scheduled a speaking engagement, or you need to make a presentation about your business. I can help you craft your talk. I’ve written speeches for executives that have been published in “Vital Speeches” and “Executive Speeches.” I’ve also developed several presentations. The process starts with our meeting to discuss the major points you want to make. In addition, I will consult with the event’s sponsor to ensure your speech will be appropriate for the audience. And I can coach you on how to make the best impression.
News Media Relations
Dealing with the news media is more than just issuing news releases. You need to study newspapers, magazines, television newscasts and their reporters to learn their needs and interests. I’ve worked as a public relations representative for such organizations as Prudential Insurance, Lockheed and the California Society of CPAs. I can assist you in getting coverage of your products and services in appropriate media.
Social media (Twitter, Facebook, Instagram, etc.) are platforms in which you can tell your story directly to the public and interact with your customers. Let me advocate for your product or services through a coordinated social media campaign. In addition, I can cover your conference or special event through social media posts that include photographs and video.
A great way to reach a target audience nowadays is through a podcast series. Essentially you are talking directly to the public. I have produced more than 100 podcasts for the California Society of CPAs. (Listen at https://www.calcpa.org/public-resources/financial-literacy/financial-empowerment.) What topics would you like to discuss in a podcast?
Newsletters, whether paper or email, are essential for maintaining contact with employees, customers or suppliers. As an editor and writer, I’ve created newsletters, magazines and newspapers for the U.S. Army, C F Braun Engineering, Lochkeed and the Southern California Gas Co.
You’ve been asked to contribute an article to a professional publication, or you want to submit a commentary to a newspaper or magazine. Now what? As a ghostwriter, I’ve crafted articles for executives. Such articles justifiably carry their bylines as the thoughts in them are theirs. I contribute my writing skills so their ideas shine. I also can edit and refine your own copy so that your views are clearly expressed.
Knowing how to appropriately answer questions from reporters is an acquired skill. And many business people have difficulty in writing clear prose. I have taught business writing classes for the University of Phoenix, and I have rehearsed executives on how to respond to inquiries from reporters. I can tailor classes in these areas to your specific needs or goals.